People Innovation Excellence

The History of Emoji

Youlanda Fairuz


Do you know that 17th of July is set as the world day of emoji ? This special day was created by Jeremy Burge in 2014.He sets this day with the ultimate goal of honoring emoji’s greatness.We all have known how great that emoji is, we all use this emoji to show our expression when texting our friends or family so that the way we send our text can be more understandable and decreasing misunderstanding. There are a lot of emoji that we can use in our smartphone, but do you know how where did emoji come from?

Emoji was first created by Shigetaka Kurita, an employee at telecom operator NTT DoComo. Kurita was aware of the issues brought by advances in communication technology that enable us to send messages instead of talking. Messages sent through various media couldn’t convey the emotion of the author of the message, so that it became prone to misunderstanding. Therefore, Kurita and his team designed a picture of characters that can be used on mobile phones. A collection of character images that can clarify the colors and emotions of a message. Kurita brought his  innovation with 176 pictures to various companies that handhling mobile manufacturers in Japan. These mobile phone manufacturers understood what Kurita was fighting for and agreed to install Kurita emoji designs in its products. From here, emoji became popular and the trend was spreading in Japan.

Then how emoji has become famous worldwide and get its popularity in the global arena? Apple technology company is responsible for this phenomenon. Apple adopted emoji in its Iphone product to steal the Japanese market which is known to be very difficult to conquer. But Apple hides this feature in Iphone products that are marketed in other countries. However, some technicians in the United States managed to find a way to bring up the emoji feature in Iphone and spread it. That way, emoji is well-known internationally and until now emoji is still being developed by technology and communication companies.

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